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Behind the Lens with Herewith Magazine’s Serena Lutton

A day out in Byron Bay is always a dream, whether it’s sunny or stormy, there’s always something special about how close you can get to nature and the beauty of the coastline.

So think then, how excited we were to reconnect with the Herewith team in Byron on the only sunny day in a week. During a little down time between shots, we caught up with French photographer and Herewith art director, Serena Lutton, to uncover what stories are hiding behind that lens of hers.


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#ROXYSneakPeek Behind The Scenes of our Herewith x Mainei Shoot

In the week leading up to the ROXYpro Gold Coast, we were eagerly putting the finishing touches on a plan to reconnect with our friends at Herewith Mag for a special shoot that had been in the wings for a while.

Finally the morning arrived and before the sun had stretched above the horizon, we were Byron bound with a few of our favorite boards, a slew of our new bikinis and our girl, Mainei Kinimaka, all set for a day of shooting.


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To the Sea with Herewith Magazine and Mainei Kinimaka

If you’ve managed to pick up the latest copy of Herewith Magazine, you’ll have noticed Issue 003 is dedicated to the theme, Intuition. A compelling topic when it connects to our love of the mountain and the wave and the instinctive understanding that guides decision making when we trust it enough.


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The Kids Are Alright: Meet Zahlia

After meeting a few of our favorite groms on on the Gold Coast, we thought we’d introduce them to you. We think they’re going to be the ones to watch in the not-so distant future.

Meet Zahlia, one of the newest groms to the ROXY team. She’s 11 years old and has already been surfing for at least 5 years - growing up in Wollongong, a coastal town south of Sydney no doubt helps!


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Kick Start Your Week With This Delicious Chia Bowl Recipe

At a recent #ROXYfitness yoga event in France, we caught up with naturopath and cook, marion.thelliez. She was assembling a delicious chia bowl and we discovered how beneficial the tiny seed can be. Chia is not only rich in fiber, omega 3s, protein, vitamins and minerals, but including it in a healthy diet can improve digestive and heart health (to name a few!).


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Monthly Mixtape: Lisa Andersen

With the launch of Lisa Andersen Collection this week, we felt a swell of pride around revisiting some of the stories and moments that kick started ROXY as a brand and changed the surf industry as we know it.


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Inspired by Lisa Andersen

There isn’t much we can say about 4x World Champ, Lisa Andersen that hasn’t already been said. With the launch of her collection - inspired by pieces Lisa originally wore in the 90s - we felt the best people to describe the legend were the people who were influenced by Lisa the most, the ROXY team.


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ROXY x Lisa Andersen Collection Launch Party


This week we threw a little soiree at our Quiksilver store in Laguna Beach in California to celebrate the launch of Lisa Andersen’s collection of pieces that draw from the 90s designs at the very beginning of the ROXY brand.


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Behind the Lens with Simon Upton

It’s hard to describe the magic of just what was captured during our shoot on the Gold Coast with Steph Gilmore. It was a day where everything seemed to fall into place after a string of stormy days that threatened to have the project moved another 24 hours.

What we didn’t expect was a crew that kept the good vibes rolling from first light until the final shot, and who was leading the charge? Renowned fashion photographer, Simon Upton.


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Take a #ROXYSneakPeek into our Shoot With Steph Gilmore on the Gold Coast

A week after the #ROXYpro Gold Coast wrapped, we were back on the beach with Steph Gilmore, working on a special project alongside the team from Destination Gold Coast and celebrated Australian photographer, Simon Upton.

We spent the day cruising some of the Gold Coast’s iconic locations with one of its most beloved and revered locals. Steph shared a few of her favorite places along the way, with a rolling commentary of good times shared, waves found and observations of an ever-changing landscape.

Take a sneak peek from behind the scenes by checking out the clip and pics.


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Stephanie Gilmore, At Home on the Gold Coast

Stephanie Gilmore is one of surfing's most compelling personalities. She captivates and fascinates everyone she meets, with illimitable grace and humility.

Captured just days after claiming her #ROXYpro Gold Coast win, this fashion shoot offers a rare insight into the life and style of the six-time World Champion, co-starring her hometown.


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Just as leaves fall and temperatures drop in the South, the days get longer and the sun shines higher in the North. Where would you go? Choose your adventure with our new Destination Paradise collection. We find paradise wherever we are. We’re happy in Hawaii surfing Waikiki (but really, who isn’t?!) as much as in San Francisco looking for waves in some unlikely spots.


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